The Platform
A complete revenue management platform where every feature is included and every price can be audited, down to the single factor.
Optimal Market
Proprietary competitive data collected daily across Southern Europe, organised by city and location. In major metros — Milan, London, Paris, Berlin and similar — we split into micro-markets for finer detail. Demand pressure, rate movements between extractions, day-by-day comp-set grids, filters by property type and star rating.
Optimal Data
Booking ingestion via Channel Manager sync or file upload, same-time-last-year comparison, pickup and pace, ADR, channel mix and point-in-time cancellation logic. Your data and the market's, on one screen.
Optimal Rate
Seasonal base rates multiplied by booking pace, market demand, market rate position, events, day-of-week and lead-time rules — with your manual overrides always in control. Every day on the calendar shows the complete calculation behind its price. Optimized rates are pushed to your Channel Manager automatically, day and night.
Optimal Event
A three-stage pipeline detects demand spikes statistically, researches the cause on the web with AI, quantifies the pricing impact and distributes confirmed events to every affected property — with recommended pricing weights.
Optimal Rate starts from a seasonal base rate calculated on your own history, then applies transparent factors — booking pace versus last year, market demand pressure, your position against the competitive set, events, day of week and lead time. Each factor is visible, each one can be tuned, and the final rate is always bounded by your minimum and maximum.
Connected with the main channel managers on the market — bookings in, optimized rates out, automatically. Structured import for any other channel manager. New integrations are added continuously based on client demand.
Market intelligence, analytics, pricing engine, event detection, Channel Manager sync and automated repricing are part of every plan. Plans scale with the size of your portfolio and the level of human service — never by removing features.