Market intelligence
Optimal Market
See your competitive set at micro-market level, not city level.
- Proprietary comp-set data collected daily
- Demand pressure and rate movements
- Large cities split into micro-markets for finer detail
Revenue Management Software & Consulting
From micro-market data to the right price — revenue management you can verify.
You don't need another black box. Optimal Management automates your pricing with full visibility on every decision — powered by proprietary micro-market data across Southern Europe and 15+ years of hospitality revenue expertise.
Request a demo
Free of charge · No obligation
Already pricing 44+ properties automatically across 40+ Southern European micro-markets
40+
Southern Europe markets monitored daily, split into micro-markets
44+
properties priced automatically
8×
rates refreshed and pushed to your Channel Manager every day
100%
of every rate is explainable
What is the next goal for your property?
Less manual work, sharper prices, more revenue. One platform, four capabilities — always sold together, nothing gated.
Performance analytics
Optimal Data
Your bookings and the market, finally on one screen.
- Channel Manager sync or file import
- Pace vs last year, pickup, ADR, channel mix
- Point-in-time cancellation logic
Dynamic pricing
Optimal Rate
The pricing engine that shows its work, every single day.
- Full calculation breakdown per date
- Your rules and overrides always in control
- Automated push to Channel Manager, day and night
AI event detection
Optimal Event
Demand spikes detected, researched and priced — before they surprise you.
- Statistical spike detection on market data
- AI web research on the cause
- Confirmed events distributed with pricing weights
The advantages you get with HoME are measurable
24/7
Automated repricing
Optimized rates recalculated and pushed to your Channel Manager around the clock — no more evenings on spreadsheets.
100%
Glass-box transparency
Every price shows the exact factors behind it — seasonality, pace, market, events. Audit any rate, any date.
1
Complete platform
Market intelligence, analytics, pricing and events included in every plan. No modules, no add-ons, no surprises.
Discover how HoME will change your work
Before HoME
Manual pricing
Hours every week on spreadsheets, adjusting rates by instinct and hoping the market agrees.
City-level data
Generic market reports that treat a whole city as one market — while your micro-market behaves differently.
Black-box tools
Software changes your prices, but can't tell you why. You either trust it blindly or override it blindly.
Ticket-queue support
When something looks wrong, you wait days for a generic answer from someone who never saw your data.
With HoME
Automated repricing
The engine recalculates and pushes optimized rates to your Channel Manager continuously — you supervise, it executes.
Micro-market intelligence
Proprietary comp-set data at micro-market level, where pricing decisions are actually won.
Every price explained
Full calculation breakdown on every date. If we can't explain a price, we don't recommend it.
Direct access to the engineer
You talk to the people who built the algorithm — and who watch your markets every day.
Optimal Management already works with your Channel Manager
Connected with the main channel managers on the market. Bookings in, optimized rates out — automatically. Structured import for everything else, and new integrations added continuously.
Ready to take the first step?
1
Free market analysis
We analyse your market and your current positioning together — free, in 30 minutes.
2
Tailored proposal
Software only, or software plus managed service — with a measurable baseline.
3
Onboarding in days
Channel Manager connection, comp-set setup and first optimized rates within the first week.
Ready to see every price explained?
Ask us for a demonstration of what Optimal Management can do for your property. It's free, without obligation — and it will surprise you.
Request a demoFree of charge · No obligation